Much of what we are storing includes semantic information, that is information which consists of words and is about words, information relating to what words mean and imply.
And images, that is scenes, including events and sequences of events, and their components.
Including what happened, when it happened and the sequence in which it happened.
People with an eidetic (image-retaining) memory remember images, often clearly and in detail . "Many, if not all, young children apparently do normally see and remember eidetically, but this capacity is lost to most as they grow up. What is in young children an apparently general capacity has become a remarkable rarity in adults."
The information one receives may be fact or fiction, right or wrong, intended to inform or to mislead, understood or misunderstood. Even so, what is stored is the perceived content of the received information.